Great, just what we all needed: dadaist nail polish. What is "up's" with this?
Actually, I'm kind of impressed. Who would have thought so much confusion could be packed into just three letters and one punctuation mark? In terms of nonsense per character this little number is compressed like [normals] Kim Kardashian's posterior in this dress [nerds] a ZIP file stored on the world's tiniest USB drive and thrown into Garbage Compactor 3263827 on the Death Star.
What exactly happened to cause this name? Was the author trying to go to the United Parcel Service's website to see when they would deliver her new keyboard without an erratically triggering caps lock and apostrophe key? Was she hoping to launch her career as a film critic by naming a nail polish after the first word of her thesis, titled "Up's Balloons: Intelligent Falling: a Metatextual Metaphorical Metaphysical Metallurgical Critique of Gravity"?
Whatever is going on here, this name is not exactly at the top's of my list. Not exactly one of Essie's high'slights.